Management

Dr. Dorothea von Wichert-Nick

CEO - Sedo Holding Group

Dr. Dorothea von Wichert-Nick is CEO of the Sedo Holdings Group and has overall international responsibility for customer service, sales, product development and marketing at affilinet.
Previously, Dorothea was Managing Director of Solon Management Consulting, an international strategy consultancy for leading European media and telecommunications companies and their investors. The main emphasis of her extensive project work was on the development of new strategies and business models and on the strategic support of M&A activities. Other stages in her career were spent in the strategy area of Deutsche Telekom as well as with the Fraunhofer Institute for System Engineering and Innovation Research.

Axel Hamann

CFO - Sedo Holding Group

Axel Hamann is responsible for finance and human resources across the Sedo Holdings Group. He previously worked as Senior Director at Alvarez & Marsal Deutschland GmbH, a leading international management consultancy for restructuring and performance improvement. Axel has extensive experience working as an executive board member or managing director for companies in the IT and consumer goods industries.

Alexander Röthinger

CTO - Sedo Holding Group

Alexander Röthinger is responsible for the technology and product development strategy across Sedo Holding Group, encompassing affilinet and sedo. He joined the company in 2005 and holds responsibility for technology and development, leading the affilinet development team in Hannover. At affilinet, and throughout his previous management assignments, Alexander’s focus has been on setting-up, enabling and scaling software development departments and IT infrastructure to cater for growth and efficient, state-of-the art applications. He has seen through major platform migrations and has driven the internationalization of affilinet with a strong focus on local market needs and customer satisfaction. Alexander has over 20 years experience in software development. Prior to joining affilinet he held positions as CTO and Managing Director at DCI (Database for Commerce and Industry AG) and also has many year’s experience as a self-employed development consultant

Helen Nugent

Client Services Director

Helen Nugent has been with affilinet since the launch of the UK operation in 2005 and holds the position of Client Services Director. She is responsible for managing the client services team, day to day support, strategy and development.

Helen has over 8 years affiliate marketing experience overseeing many of the UK's largest affiliate programs including eBay, Interflora, The AA, Zurich and John Lewis. She has a broad and in-depth knowledge of all the key vertical sectors and excellent affiliate understanding. As a key part of the UK management team Helen has been a crucial driver in growing the UK business. She previously held the role of Account Manager Group Head at dgm and holds a BA (Hons) in Marketing.

Gary Bicker

UK Country Manager

Gary Bicker has over 8 years experience in online and affiliate marketing, managing the affiliate activities of advertisers such as HSBC, WHSmith, Eurostar, Debenhams, Barclays, Lloyds, Ernest Jones, ASDA, Virgin Atlantic, Mazda and more.

He has extensive knowledge of many vertical sectors including retail, travel, automotive and financial services, working with advertisers and publishers alike, and has experience in a broad range of online disciplines, working on online branding activity for Procter & Gamble and B2B marketing initiatives for UK SME’s.

Gary joined affilinet in the UK in 2010 as Publisher Services Director before being promoted to Operations Director, focusing on delivering a growth strategy for our quality publisher base, and ensuring our technology and service offering are market leading. Most recently Gary has been appointed to the position of UK Country Manager, with a remit to further develop and expand the business in the UK.

James Lovelace

Sales Director

James is responsible for the UK Sales Team, ensuring that affilinet continues to secure the best and most suitable clients for our publisher base, both via direct relationships and also through strong relationships with key UK advertising agencies.

James has worked in affiliate marketing for over 5 years and has spent his entire career in sales, previously working for TradeDoubler and DGM affiliate networks. James holds a BA (Hons) in Business Management.