Helen Southgate Appointed as affilinet UK MD

affilinet, the European performance marketing network, is to launch a tool that enables publishers and advertisers to comply with the EU ePrivacy Directive. The EU Privacy Directive requires website owners to inform and obtain users’ consent to use tracking cookies. The tool enables publishers to easily implement a ‘consent layer’ on their website without the need for prior programming knowledge. The EU ePrivacy Directive, which demands for clear and comprehensive information about the use of tracking measures as well as user consent for tracking, will continue to change the performance marketing industry. In anticipation of the Directive affilinet assembled an expert forum of specialist solicitors, intertrade organisation representatives and figures from across the performance marketing industry. The forum gathers regularly to discuss the ongoing development of the legislation and its implications for everyday business. In these meetings it became evident that advertisers and publishers required an easy to implement tool, which allowed them to conform to the law by informing and gaining consent from their website users to use tracking cookies. affilinet responded by developing the ‘Consent Wizard’, which addresses all the different regulatory requirements across Europe. The tool offers three options to create a JavaScript layer, which can simply be integrated into individual websites. Dr. Dorothea von Wichert-Nick, CEO of affilinet, highlights that the EU ePrivacy Directive is both a challenge and an opportunity for the industry: “Understandably, Internet users are increasingly concerned about what happens to their data online and how their activities on the Internet are tracked. As a market we have to provide users with objective information to answer these questions so that they can make informed decisions for themselves. After all survey evidence shows that providing transparency ultimately results in higher levels of acceptance.”

Affilinet Further Strengthens Its Leading Position In The Performance Market

Munich, 12/09/2012 - affilinet, the specialist performance marketing company, has today announced the launch of an innovative free app for publishers for the complete mobile management of their accounts

Online car hire broker to implement product level tracking to improve targeting across affiliate programme

Appointment consolidates travel group’s online partner marketing activities across Europe. London, 28 February 2012 – affilinet, the specialist performance marketing company, today announces that it has been appointed by Thomas Cook Group, one of the world’s leading leisure travel groups, to consolidate the company’s European partner marketing program with a cohesive strategy across key European markets, while retaining regional expertise.

London, 11th November 2011 – affilinet, the specialist performance marketing company, today announces the appointment of Gary Bicker to the position of UK Country Manager, with a remit to further develop and expand the business in the UK.

London, 9 November 2011 – affilinet, the specialist affiliate marketing company, today announces research that reveals only one in ten (12%) of those surveyed at ad:tech 2011 believe that businesses will be able to engage consumers as successfully without the use of cookies. This represents a reduction from the 23 per cent that responded to the same question asked at the 2010 show, which highlights the lack of confidence in the new laws, due to come into full effect next year.

London, 28 June 2011 – affilinet, the specialist affiliate marketing company, today announces that it is working with DFS as its affiliate network of choice. The deal supports the British furniture retailer’s wider initiative to integrate online and offline marketing activity and maximise sales from digital channels.

Company announces appointment of new Sales & Marketing representative and CFO to group’s Executive Board

affilinet analyses online publisher trends on social media and mobile marketing, preferred sectors for online advertising and what they look for when working with advertisers.

London, 10th March 2011 - affilinet, the specialist affiliate marketing company, has been appointed by WWF-UK to manage and run the charity’s UK affiliate marketing program. The campaign will engage affilinet’s network of publishers over the next twelve months to maximise digital fundraising opportunities. The deal will support wider online marketing initiatives to improve traffic to the WWF site and increase subsequent donations. This includes growing visits to specific landing pages supporting the charity’s ‘adopt an animal’ initiatives. The campaign will benefit from affilinet’s extensive and targeted network of affiliates across different media channels, such as email and high quality content publishers.

London, 4th March 2011 - affilinet has today announced that it has been appointed by Homeserve as its affiliate marketing partner of choice. The programme will run on a twelve month basis and will exclusively use affilinet's network of publishers to drive customers to Homeserve's business. affilinet will run a traditional affiliate marketing programme for Homeserve, driving traffic and sales via affilinet's network of online publishers. This part of the programme will principally support Homeserve's emergency insurance products, increasing sales across the portfolio.

Fashion retailer turns to affilinet to boost online sales London, 12 January 2011 - affilinet, the specialist affiliate marketing company, today announces its appointment by leading UK women’s fashion retailer Warehouse. The deal integrates Warehouse’s use of affiliate marketing into the retailer’s wider online strategy to increase visits to its site and maximise the number of consumer transactions over the internet.

London, 27 September 2010 - affilinet, the specialist affiliate marketing company, today announces that it has been appointed by uSwitch.com, the independent price comparison and switching service. uSwitch.com will run its affiliate program with affilinet’s network of high quality publishers to significantly boost visits to its energy and telecommunications sites and in turn grow revenues from increased consumer transactions online.

London, 6th July 2010 – affilinet, the specialist affiliate marketing company, today announces results of a major piece of European research exploring the online purchasing habits of consumers and how they respond to the techniques brands are adopting to better engage with them.

Gary Bicker appointed to exploit new and untapped opportunities in the market

affilinet’s European service levels score top with the digital agencies, excelling in cost effectiveness, conversion, consultancy and fraud prevention affilinet in this year‘s Internet World Business Service Assessment.

London, 16 December 2009 – affilinet, Adlink Group’s specialist affiliate marketing company, today announces that DC Storm, the web analytics, tracking and pay per click (PPC) optimisation specialist, is integrating its new Storm for Affiliates offering into affilinet’s Application Programming Interface (API) within it’s developer portal.

London, 31st October 2009 – affilinet, Adlink Group’s specialist affiliate marketing company, today announces that it has been selected by Matalan, the UK’s leading value clothing and homewares retailer, to run an exclusive affiliate marketing campaign. The bespoke campaign is designed to help increase online sales and will be fully managed by the affilinet team in-house.

29th October, London: New research from European affiliate network, affilinet, released today, reveals the industry’s views on the affiliate marketing industry. Speaking to delegates at this year’s ad:tech event, the results cast light into the digital industry’s understanding of affiliate marketing and how it compares to other forms of advertising.

London, 21 October 2009 - affilinet, Adlink Group’s specialist affiliate marketing company, today announces its appointment by made to measure blind company, Hillarys. The exclusive two year deal will see affilinet work with Hillarys to diversify the way the company generates leads and sales from affiliate marketing by implementing different publisher models, including email and content.

London, 27 April 2009 – affilinet, one of the leading European Affiliate networks working with more than 1,500 programs and 450,000 websites, is proud to announce they are sponsoring the A4U Awards.

Joshua James, Head of Client Services at super affiliate eConversions, has moved over to affilinet to head up the network’s publisher team.

London, 27 April 2009 – Josh, who joined the eConversions team as one of their first members of staff three years ago, has become affilinet’s Director of Publisher Services and is now responsible for maximising relationships with the network’s key affiliates as well as introducing new partners.

SEM of the third generation enables publishers to increase efficiency by up to 30%.

London, 23 April 2009 – affilinet, one of Europe’s leading affiliate networks with more than 1,500 programs, presents its newest innovation exclusively at a4uexpo Europe on 28th and 29th April in Amsterdam.

affilinet picked as the "Most Innovative Affiliate Network" and also received the awards for „Best Affiliate Support“ and „Best Merchant Support“.

London, 27. March 2009 - Awarded with all three network prizes affilinet, one of Europe‘s leading affiliate networks with over 1.500 programs, is the proud winner of this year‘s Affiliate NetworkxX Awards.

International jury of experts select winners from mass of entries in first-ever pan-European developer contest

London, February 18, 2009 – affilinet, one of the leading European Affiliate networks working with more than 1,500 programs and 450,000 websites, is focused on leveraging technology from publishers across Europe and has announced the winners of its first International affilinet Developer Contest.

London, February 19, 2009 - cmypitch.com has turned to affilinet UK to assist in the co-ordination of a B2B affiliate marketing campaign to help position it as the destination site for small business owners looking for services and networking opportunities.

London, December 3rd 2008 - Mazda is entering the Affiliate Marketing arena for the first time, having exclusively signed with affilinet to run an Affiliate Program focussed on driving brochure requests and test drives for its new releases.

London, November 3rd 2008 - affilinet successfully establishes its International Publisher PokerNight series with more than 400 participating Publishers

London, June 12 th 2008 - affilinet’s Nicky Iapino has joined the UK’s ‘Affiliate Hall of Fame’ after being awarded the highly-prestigious affiliates4u Award for Excellence at this year’s a4uAwards ceremony.

London, November 22nd 2007 - CEO Stéphane Cordier presents the leading independent marketing network’s European strategy

London, November 22nd 2007 - affilinet expands its portfolio to the French market – launch of international platform and renaming CibleClick into affilinet France