International jury of experts select winners from mass of entries in first-ever pan-European developer contest

London, February 18, 2009 – affilinet, one of the leading European Affiliate networks working with more than
1,500 programs and 450,000 websites, is focused on leveraging technology from publishers across Europe and has
announced the winners of its first International affilinet Developer Contest.

To coincide with the launch of affilinet’s new Developer Portal, all European affilinet and non-affilinet
publishers were invited to submit innovative applications on the basis of the new affilinet API. All applications
were to be targeted to generate higher efficiency and stronger revenues in Affiliate Marketing.

“It was not easy to select the best applications out of so many really innovative and high-quality tools. All
applications have the potential to significantly increase publisher revenues and thus the success of affilinet’s
affiliate programs” says Marc Stilke, Managing Director affilinet Europe and founder of the contest. “With top
quality service offers such as the Developer Portal, affilinet supports the innovative power of the European
Affiliate industry and strengthens its leadership in innovation and quality. The success of this international
contest proves to us that we are on the right track and are making optimum use of the creative and interactive
potential of the web.”

Applications from all over Europe were received with the webservice tool Affilinator scooping the top prize,
followed closely by OptiClick, Nexecutive, c4a Product Search Creative with Silverlight and LocalBanner.

• Affilinator enables publishers to easily create their own webshop on the basis of affilinet product data
 with room for individual design and a huge selection of features.

Peter Rowe, Head of affilinet UK, says: “This contest is all about showcasing the innovation currently available in
the affiliate space and through affilinet’s coverage across Europe we are able to highlight and push this innovation
across the entire European affiliate marketing sector for the first time.”

• OptiClick is a technical solution based on affilnet’s API which analyses targeting and click information and
 uses them for the ad display.

• The Content Management System Nexecutive helps publishers to quickly extend their websites with product
 information from the affilinet network. The display of products follows after entering keyword, number, price
 range, classification, image format and details.


 
The contest’s international jury of experts were impressed with all of the entries. Matthew Wood, Founder of a4uexpo,
the UK’s biggest Affiliate Marketing conference event, praised the innovative power of the publishers. He says: “There
were very good entries which I feel could help affiliates earn more from affiliate marketing and from affilinet, and I
thought this was a great competition. My results were very close.”

All applications can be found on the affilinet Developer Portal at http://developer.affili.net.