Success Story 1 & 1

About 1 & 1
1&1 Internet AG is a leading internet service provider with more than 3.5 million client contracts. 1&1 offers a wide range of online features to consumers, tradesmen and freelancers in the UK, Germany, Austria, France and the US.

The product offer includes web hosting (internet presence, domains and online shops), high speed broadband access, internet telephony and personal information management tools through the internet. The 1&1 product range is complemented by offering attractive hardware and software packages.

• All 1&1-products are hosted in the 1&1 groups highly effective server centers.
• Approximately 5 million domains are hosted for client websites
• Measured by active sites 1&1 is the leading company in the worldwide ranking of independent analysis - performed by Netcraft

Aims
Parallel to using classic online marketing channels affiliate marketing is used for maximizing revenue and generating new customers. 1&1 expects affilinet to be a key driver of performance within its virtual sales network.

Measures
For the acquisition of high performing publishers a number of measures are present: affilinet partner matching, pro-active identification of publishers, and promotion within the affilinet network via the newsletter, banner campaigns and / or exclusive actions in co-operation with affilinet.

Result
The targets defined by 1&1 were met and exceeded by Affilinet. affilinet is an important growth channel which is now a core pillar of 1&1s online marketing portfolio.

"1&1 decided to operate with affilinet not only for strategic reasons but also because affilinet has established itself as successful pioneer of affiliate marketing in Germany." Yuk Lam, Affiliate Manager, Online Sales & Marketing, 1&1 Internet AG.

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