O2
About O2
O2 (Germany), a subsidiary of O2 plc, offers its own mobile phone network and a nearly exhaustive GSM-supply to its postal and prepay customers. Furthermore, the company offers innovative mobile data services based on the GPRS and UMTS technology.
O2 plc has 24.6 million customers in Great Britain, Ireland and Germany.
Aims
The objective of the digital sales channel is to drive the sign up of new users to the O2 network. The reach of affilinet and the broad range of the affilinet publisher pool are used for the acquisition of new online target groups. The aim is to have a concrete and measurable increase in turnover.
Measures
Together with a broad spectrum of creative and the definition of attractive commissions O2 has had special bonus payouts for single actions within a specific time period, for example, Christmas.
Result
O2 have been active with affilinet since 2000 and during this time the importance of affiliate marketing has grown significantly. Affiliate marketing is considered an effective sales channel because of the measurability of its results.
"We are very content about our partnership with affilinet. Affilinet has been an extraordinary partner providing excellent levels of service." Oliver Kuch, Program Manager, O2 Germany
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