Success Story eBay

About eBay
eBay is the worldwide online marketplace. Since its foundation in USA in 1995 eBay developed a dynamic community dealing with goods and services of all variety over the internet.

Private users as well as companies buy and sell millions of articles in many different categories on a daily basis.

Regional, national or international sales - eBay offers tailor made solutions for successful internet trading in 33 markets all over the world. Thus eBay develops worldwide online trading to the steadily growing internet community.

Aims
eBay is active in all different types of online marketing. One aim is to establish a well balanced and steadily optimized online marketing portfolio. Another aim is to establish a leading and attractive partner program for increasing eBay's online presence and to increase customers' use of eBay's product range.

Measures
Active management and the steady development of the partner program are vital in making the partner program a sustainable success. eBay and affilinet are continually looking for high potential publishers to enlarge its network. Regular promotional campaigns are also an important part of the eBay communications strategy.

eBay commissions are paid for new registering eBay members as well as the activity of these users once registered. Furthermore, eBay offers a comprehensive and continuously enlarged portfolio of creative.

Result
Since starting in 2001 the eBay partner program has grown steadily and is now a fundamental part of eBay's marketing mix.

"affilinet is the number one in affiliate marketing in Germany and the eBay partnership since 2001 has been very successful. The co-operation between eBay and affilinet has always been based on a strong partnership and strictly success oriented model." Stefan Pohl, Manager Internet Marketing eBay Germany

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