The management team at affilinet is made up of Mark Walters (CEO) and Adam Ross (COO) who share the same common goal, to shape the future of performance marketing and to promote and increase the success of affilinet’s clients.


affilinet Management

Alexander Röthinger


Alexander Röthinger is responsible for the technology and product development strategy at affilinet. He joined the company in 2005 and holds responsibility for technology and development, leading the affilinet development team in Hannover.Alexander has over 20 years’ experience in software development. Prior to joining affilinet he held positions as CTO and Managing Director at DCI (Database for Commerce and Industry AG) and also has many years experience as a self-employed development consultant.




Alwin Viereck

Director Product, Strategy & Communication

Alwin Viereck has 15 years of experience in the online marketing industry, working in several managerial positions during this time. In his years with affilinet, Alwin’s focus has been on Product Management, Strategy and Marketing Communications since 2012. In 2014, he became a member of the affilinet group Management Board.  


Awin Management

Mark Walters


Mark Walters' extensive commercial and managerial experience, spanning over 25 years, has seen him working in all areas of media, taking responsibility for management team building, project development and value creation. Over 11 years, Mark became Managing Director of performance network, Awin in the UK and US, joining the Executive board in April 2014. Mark was appointed as Group CEO in September 2014 where the key underlying drivers are culture and Technology.




Adam Ross


Adam's career began when he joined Affiliate Window in 2004.At the time, the company was a small but successful start up with just 15 employees. Over the next five years, Adam managed different areas of the business from technical through to account management before joining the board in 2008. The company enjoyed tremendous success throughout this period resulting in the eventual sale of the business to Axel Springer and PubliGroupe. In 2014, Adam was invited to the zanox board. As COO, he oversees each of our countries as well as many of our central functions including Global Sales and Account Management. He is a strong believer in the principle that innovative technology cannot yield benefit unless it is coupled with excellent service.





Peter Loveday


Peter took the role of Group CTO in September 2014 having previously held the same position at Affiliate Window,the group’s UK based subsidiary. With over 20 years’ experience building and managing complex web-based solutions for online marketing and web analytics, Peter has driven both the company’s technical strategy and the evolution of its platform, allowing the business to consistently meet the needs of its customers and drive innovation within the affiliate marketing channel.









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