The management team at affilinet is made up of Christian Würst (CEO), Helen Southgate (Managing Director UK), Alexander Röthinger (CTO) and Alwin Viereck (Director Product); who all share the same common goal, to shape the future of performance marketing and to promote and increase the success of affilinet’s clients.


Christian Würst


Christian Würst has been a member of management board at affilinet since 2014 and has been the company’s CEO since October 2015.

Prior to this, he was Director of Sales at 1&1 Internet AG where he was responsible for global sales across 10 countries. Before joining United Internet AG, Christian Würst was Managing Director of Sales and Marketing at Thomas Cook Central Europe for six years.

Christian attended the London School of Economics as well as Harvard Business School and worked in England for over five years before he returned to Germany.


Helen Southgate

Managing Director UK

Helen Southgate is UK MD of affilinet. As well as managing the UK business, Helen also plays a key role internationally in the sharing of resource and knowledge across the wider affilinet team in seven locations.

Prior to affilinet Helen was at BSkyB for three and a half years, she started in September 2009 as Senior Online Marketing Manager for PPC and Affiliates before taking on the role of Online Marketing Controller for Strategy and Planning in January 2012. An avid Norwich City FC fan, Helen has worked in the online industry since 2002, with a solid background in online performance marketing working at affiliate networks Deal Group Media and Silvertap before joining Sky.


Alexander Röthinger


Alexander Röthinger is responsible for the technology and product development strategy at affilinet. He joined the company in 2005 and holds responsibility for technology and development, leading the affilinet development team in Hannover.

Alexander has over 20 years’ experience in software development. Prior to joining affilinet he held positions as CTO and Managing Director at DCI (Database for Commerce and Industry AG) and also has many years experience as a self-employed development consultant.


Alwin Viereck

Director Product

Alwin Viereck has been responsible for Product Management, as well as Datawarehouse & BI at affilinet since the end of 2012. In 2014 he became a member of the management, since 2017 he has been responsible for the areas of Product Management, International Business Development & Strategy, Sales Communication, as well as International 2nd Level Support as Director Product, Strategy & Communication.

Alwin Viereck has 15 years of experience in strategy product development and in online advertising from which our company will benefit. He has founded and was Chairman of a digital education, as well as e-commerce company, Consultant at Accenture, Head of IT and Online Sales at DFV AG, as well as COO and Managing Director at a subsidiary of Holtzbrinck Digital.



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