The management team at affilinet is made up of Christian Würst (CEO), Peter Rowe (Managing Director UK),  Alwin Viereck (Director Product, Strategy & Communication) and Alexander Röthinger (CTO)  who all share the same common goal, to shape the future of performance marketing and to promote and increase the success of affilinet’s clients.


Christian Würst


Christian Würst has been a member of management board at affilinet since 2014 and has been the company’s CEO since October 2015.

Prior to this, he was Director of Sales at 1&1 Internet AG where he was responsible for global sales across 10 countries. Before joining United Internet AG, Christian Würst was Managing Director of Sales and Marketing at Thomas Cook Central Europe for six years.

Christian attended the London School of Economics as well as Harvard Business School and worked in England for over five years before he returned to Germany.



Peter Rowe

UK Managing Director

Peter Rowe has over 17 years of experience in the online marketing industry, working in several leadership roles during this time. Peter was a founding member of affilinet UK and Managing Director for 3 years. He was also Chief Operating Officer at MyVoucherCodes and Managing Director of Money Gap Group.


Alexander Röthinger


Alexander Röthinger is responsible for the technology and product development strategy at affilinet. He joined the company in 2005 and holds responsibility for technology and development, leading the affilinet development team in Hannover.

Alexander has over 20 years’ experience in software development. Prior to joining affilinet he held positions as CTO and Managing Director at DCI (Database for Commerce and Industry AG) and also has many years experience as a self-employed development consultant.


Alwin Viereck

Director Product, Strategy & Communication

Alwin Viereck has 15 years of experience in the online marketing industry, working in several managerial positions during this time. In his years with affilinet, Alwin’s focus has been on Product Management, Strategy and Marketing Communications since 2012. In 2014, he became a member of the affilinet group Management Board.




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