The aim of a lead generation campaign is to generate qualified prospective customers by collecting personal data of consumers who have expressed an interest in a product or service, by requesting a call back, brochure, or more information. These prospective consumers can be targeted by their demographics e.g. gender, age, location. It’s simple and risk-free: advertisers only pay publishers for each qualified lead they generate.
A campaign presents the ideal opportunity for advertisers to engage with a new audience, grow awareness of products and build marketing databases, and are often most successful when offering a consumer information or activity to encourage them to submit their details, for example brochure requests, product samples, registrations for promotions and special offers, test drive bookings and call back requests. Publishers seed out these incentives to consumers using different channels including search, email, reward, display, discount, competition sites and co-registration.
Lead generation activity is a low risk strategy, which enables new customers because budgets can be set and controlled at all times and publishers are rewarded on a CPL (cost-per-lead) basis meaning advertisers only pay for each lead they receive. The affilinet campaign manager will project manage the entire campaign process, including budget management and advise on your campaign strategy. As well as setting-up the campaign, the campaign manager tracks activity, recruits relevant publishers and reports against performance and revenue objectives. The affilinet interface also allows advertisers to personally keep up to date with performance and spend.
Tenancy deals are becoming increasingly popular with client on the network. They provide an opportunity to increase brand awareness by securing a prominent presence on a publisher’s website. Very worthwhile considering many top publishers are investing heavily in growing their public exposure through online, print, TV and outdoor campaigns. Depending on the advertiser’s objectives, tenancy deals can be effective in many different scenarios. Please contact us for more information.