Affiliate marketing covers the customer purchasing journey utilising channels that drive consumer awareness through to actual sales. Our robust platform tracks the first impression, through to the final purchase or registration and the interface provides advertisers with a real-time overview of all transactions and subsequent payments made to publishers.
Our expert team helps advertisers to determine the ideal rates for their programs and campaigns to match individual needs and business KPIs. These rates ensure the optimum return on investment and can be calculated to include a range of payment models that are ultimately worked back to a target cost-per-action. Payment models, which can be used independently or in collaboration, include:
- CPA (Cost Per Acquisition/Action)
The cost to acquire each customer / complete a given action.
- CPC (Cost Per Click)
The cost each time someone clicks on an advert.
- CPL (Cost Per Lead)
The cost for each qualified lead.
- CPO (Cost Per Order)
The cost for each order or booking expressed as a percentage or fixed rate.
- CPS (Cost Per Sale)
The cost for each order or booking expressed as a percentage of the total value of the transaction
As well as creating standard commission rates, you can also offer individual rates to incentivise your publishers. These include:
- Channel rates give advertisers the opportunity to offer special rates to a group of publishers
- Specific creative rates allow advertisers to offer a special rate for a specific banner ad
- Promotional rates allow advertisers to offer special rates for once-off promotions
Advertisers can manage all of the above in collaboration with their account manager using the new rates management tool, which offers complete control and transparency regarding the commercials in place with individual publishers.