With increasing broadband, cable and mobile penetration worldwide, Telco is one of the highest growth potential sectors. Consumers face an ever growing number of mobile device and tariff options all presented within the multi-channel, multi-device, multi-screen world; and advertisers need to be able to reach consumers across all these channels. Performance Marketing utilises insight to build a holistic view of the customer-purchasing journey and then uses that intelligence to implement programs that help advertisers to achieve their business ambitions.
Telecommunications programs perform well across all publisher models, but price comparison sites, voucher code sites, reward, loyalty, cashback and quality finance websites have all proven particularly successful. Our broad range of publisher business models makes it easy for advertisers to find the right marketing mix for their product or service.
We've invested a lot of years in to building up our knowledge and experience in the sector and there are now over 300 telecommunications programs on our platform across Europe, making affilinet one of the largest performance marketing platforms in this sector. Companies include the likes of Vodafone, Telekom T-Home and Telekom T-Mobile, O2 and more.
In addition, we offer a range of program management tools that are particularly relevant for telecommunications advertisers, including post impression and retargeting solutions, as well as call tracking that provides an additional opportunity to monetise traffic and convert relevant consumers.